Find the Perfect Planter
In our previous post, Labor Shortages Are No Longer a Cut and Dry Problem, we discussed how labor shortages in horticulture aren’t simply a matter of people not wanting to work but wanting to work differently. Colleges and universities are listening by offering horticulture degrees more aligned with today’s increasing interest in sustainability. Washington Post reporter Heather…
Read MoreThe word “sustainable” is a common buzzword currently attached to everything from clothing, energy, coffee, and even gardening. But beyond all the marketing jargon, growers, garden centers, and retailers want to know just how receptive today’s consumers are towards purchasing sustainable growing containers. Here are a few reputable statistics to provide clarification on the subject.…
Read MoreOver the past 50 plus years that Earth Day has been commemorated, the initiative has helped mobilize billions of people worldwide to demonstrate support for the environmental protection of the planet we all call home. This year’s theme is Invest In Our Planet. From EarthDay.org: “We need to act (boldly), innovate (broadly), and implement (equitably). It’s going…
Read MoreUrban cities throughout the United States have long admired outdoor hanging baskets for their ability to add the bounties and beauties of nature in smaller dwelling spaces where planting in the ground is not an option. Traditionally, outdoor hanging baskets provide the perfect growing environment for overhanging or creeping flowers such as Impatiens and Million…
Read MoreThis year, the first day of spring is on Sunday, March 20, 2022. It signals the arrival of a new growing season when plants and trees awaken from dormancy with a subtle burst of bright green color, which ignites and inspires one’s soul. But just because the first day of spring arrives on our calendars…
Read MoreWhile many of us have probably heard of the concept of urban agriculture, few fully understand what it means. According to the USDA, “Urban agriculture allows for the development of a variety of environmental, economic, and social benefits to the surrounding communities.” It helps preserve green spaces in cities where buildings have taken over neighborhoods, a…
Read MoreIn prior years, the greatest threat to a garden center’s seasonal business was often the weather, which could devastate plant inventories in a single night. But today’s challenges go beyond Mother Nature and include increased competition from big-box stores, challenges influencing and reaching the younger digital generation, and most recently, struggles to acquire and maintain…
Read MoreThe pandemic has forced many organizations to re-evaluate their marketing strategies to stay relevant with how today’s evolving customers choose to do business. However, the last few years have been plagued with obstacles and uncertainty, and 2022 is still in its infancy, making it difficult to predict the future accurately. Here are some marketing challenges…
Read MoreMarketing your garden center or nursery is an ongoing effort that requires commitment and a little know-how to succeed. As the pandemic, which began in late 2019, continues to change consumer behaviors regarding purchasing, it has never been more important to guarantee your garden center can target and reach customers where they’re now searching. If…
Read MoreThe pandemic has altered our normalcy. As a result, routines that were once so common and familiar to us have evolved, forcing us to find new ways for everything from shopping to banking to communicating. Marketers must digest those new ways while learning how to capitalize in a new direction – exposing new digital marketing ideas for…
Read More