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HC's Blog - Industry Information and Inspiration


What Consumers Are Looking for In a Decorative Planter

Posted on: May 3rd, 2023

Decorative planters are the perfect way to enhance outdoor spaces like porches, patios, and decks. These planters not only add color and texture but also create a welcoming atmosphere that invites people to spend time outside. Here are some of the key things that consumers are looking for when using decorative planters potted with flowers…

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Consumer Trends Are Unique To Each Generation

Posted on: August 30th, 2022

HubSpot – a leading CRM platform that provides software and support to help businesses grow – recently released their 2022 State of the U.S. Consumer Trends Report (Volume 1) to gain insight into how consumers act, think, and what they expect from the organizations they choose to do business with. The respondents in this survey included all…

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As “Backyarding” Continues, Consider HC’s New Borden Planters

Posted on: August 25th, 2022

Backyards became a safe haven for entertaining, working, relaxing, dining, and so much more during the pandemic. As a result, the trend became known as “backyarding” – the moving of indoor activities outdoors – and appears to be the new normal for many individuals and families.   “Backyarding is a way of life now,” says…

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How Consumers’ Shop Continues to Evolve After Pandemic

Posted on: August 17th, 2022

The pandemic has reshaped how consumers shop. At first, it was merely out of necessity based on the unforeseen circumstances of quarantines and lockdowns. But as restrictions eased and time passed, these newly adopted shopping trends have transformed the behaviors of today’s shoppers into the foreseeable future, and retailers must take notice. The Emergence of…

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Railing Planters and Deck Rail Planters Make Use of Small Spaces

Posted on: August 12th, 2022

For those urban dwellers with small outdoor spaces (typically a balcony or small patio), it can be frustrating when your green thumb is yearning to get in the dirt and plant something. Railing planters (or deck rail planters) take advantage of a small outdoor space’s existing architecture to allow gardeners an out-of-the-way place to grow.…

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Window Boxes: Window Box Planters a Popular Decorative Option

Posted on: June 29th, 2022

Outdoor Window Flower Boxes Window box planters are a popular way to garden when space limitations are a reality. Found throughout the world, homeowners and commercial properties appreciate their overall purpose in transforming a windowsill into an eye-catching design element. The window box first became popular much earlier than one might assume. Ancient Rome was…

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Outdoor Hanging Baskets Are A Popular Choice for Urban Growers

Posted on: May 18th, 2022

Urban environments have long admired outdoor hanging baskets for their ability to add the bounties and beauties of nature in smaller dwelling spaces where planting in the ground is not an option. As the number of urban gardeners increases, outdoor hanging baskets are now an ideal planter for the professional grower to cultivate in and…

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Succulent Plant Market Continues to Expand in Popularity

Posted on: September 15th, 2021

According to a report by Verified Market Research, in 2019, the succulent plant market was valued at $3.18 billion in the U.S. and is projected to climb to a staggering $8.57 billion by the year 2027. Furthermore, 2020-2027 is expected at a Compound Annual Growth Rate (CAGR) of 16.8%. While Millennials are often credited with the…

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Caring for Houseplants is Necessary for Optimum Results

Posted on: April 13th, 2021

Whenever we consider the gardeners who were gained during the pandemic, we often assume their cultivations are flourishing in the outside air under a warm orange sun. But planting indoors has also become a popular trend and caring for houseplants is as important inside as it is outside. According to a study by the National Gardening…

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First-time gardeners will return in 2021 – will you be ready?

Posted on: January 25th, 2021

Experts like Katie Dubow, president of the award-winning lawn and garden public relations agency Garden Media Group, are predicting that 80% of last year’s first-time gardeners will return to the soil in the spring of 2021. The reason for this prediction (and it is just a prediction at this time) is based more on the realities…

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