Garden Media, a garden communication and consulting organization, recently compiled data on the industry trends for spring 2020 and beyond. For growers, gardeners and more, this information is invaluable as societal and environmental changes continue to alter our day-to-day familiarity. Here’s a sampling of their report. Supporting circular economies In his book The Circular Economy,…
Read MoreFrom grower to gardener, everyone’s awaiting the arrival of spring weather and the beginning of a new growing season. We’re eager to slip on our gardening gloves, break out the patio furniture, tune-up the lawn mower and clean out our planting beds and flowerpots so they’re ready for the beautiful blossoms we’ll purchase from garden…
Read MoreCurb appeal is a powerful real estate tool which helps sellers differentiate their home from the competition. From Zillow.com, “The term “curb appeal” derives from real estate sales and home design. For years, buyers have formed their first impressions of homes while standing in the street or sitting inside the car, just beyond the curb”.…
Read MoreWhen you think of the word gardener, it often conjures up images of an older woman in her 60s, wearing a wide-rimmed straw hat picking weeds happily from her flower or vegetable garden. Often referred to as one of the oldest and admired professions in society – a gardener is a person who cultivates a…
Read MorePantone recently announced their Color of the Year for 2020 – Classic Blue – continuing to offer enduring inspiration for the world of trend and design. Some considered their choice somewhat unimaginative this year. But upon further exploration, one can understand and appreciate Pantone’s ultimate decision. “We are living in a time that requires trust…
Read MoreIn June of 2019, Canada announced it would ban single-use plastics as early as the year 2021. With this environmental initiative, Canada now joins a growing list of countries who are trying to make an impact by reducing single-use plastics. Such a monumental decision has spurred countless questions surrounding what is implied by a “single-use”…
Read More“I wonder if the snow loves the trees and fields, that it kisses them so gently? And then it covers them up snug, you know, with a white quilt; and perhaps it says, “Go to sleep, darlings, till the summer comes again.” ― Lewis Carroll, author of Alice’s Adventures in Wonderland and Through the Looking-Glass While Lewis…
Read MoreIn today’s competitive marketplace, similar products are frequently offered by multiple organizations. This can make it challenging to set yourself apart from the competition as unique features often proliferate throughout the market over time. Putting product aside, what you need is a new differentiator. What is a marketing differentiator? It’s a marketing strategy whose goal…
Read MoreThe science community has made us all acutely aware that gardening provides countless physical and mental health benefits when practiced regularly. But gardening education seems to be what’s lacking in the process. In an article posted on WebMD, Charlie Nardozzi, horticulturist at the National Gardening Association in South Burlington, Vermont says, “When you’re engrossed in…
Read MoreHave you heard of something called “disruptive marketing”? That’s when a company decides to shake up their marketing strategy by changing customer perceptions. In this post, we’ll give garden centers and nurseries a few ideas of how they can accomplish this. It’s hard to believe that September is already upon us. With autumn 2019 arriving…
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