Obstacles (and overcoming them) are a part of every business, of every industry. Even a company which manufactures nursery pots can, on occasion, experience technical difficulties which test the patience of the hard-working people on the floor. But when your obstacles are often unpredictable and impossible to effectively plan for, the struggle becomes that much…
Read MoreAs any professional cannabis grower will attest, there is an art to successful growing. The right cannabis containers and root systems need to cohesively work together, in ideal conditions, in order to yield the healthiest crops. Cannabis plants are extremely fickle, and much of that has to do with their complex root system. Cannabis roots:…
Read MoreMisinformation can oftentimes be a market segments worst nightmare – shaping the perceptions of a society who relies more on social media for information than credible resources. Cannabis, hemp and marijuana fall into that category. In society today, there are three terms used to describe what many believe is nothing more than a psychotropic drug:…
Read MoreIn June of 2019, Canada announced it would ban single-use plastics as early as the year 2021. With this environmental initiative, Canada now joins a growing list of countries who are trying to make an impact by reducing single-use plastics. Such a monumental decision has spurred countless questions surrounding what is implied by a “single-use”…
Read MoreIn today’s competitive marketplace, similar products are frequently offered by multiple organizations. This can make it challenging to set yourself apart from the competition as unique features often proliferate throughout the market over time. Putting product aside, what you need is a new differentiator. What is a marketing differentiator? It’s a marketing strategy whose goal…
Read MoreThe science community has made us all acutely aware that gardening provides countless physical and mental health benefits when practiced regularly. But gardening education seems to be what’s lacking in the process. In an article posted on WebMD, Charlie Nardozzi, horticulturist at the National Gardening Association in South Burlington, Vermont says, “When you’re engrossed in…
Read MoreHave you heard of something called “disruptive marketing”? That’s when a company decides to shake up their marketing strategy by changing customer perceptions. In this post, we’ll give garden centers and nurseries a few ideas of how they can accomplish this. It’s hard to believe that September is already upon us. With autumn 2019 arriving…
Read MoreAbout a year ago, The HC Companies donated planting containers and flats to the Plant Growth Facility at Purdue University – Department of Horticulture and Landscape (HLA). While we here at The HC Companies always strive to help the industry whenever we can (both professional and educational), you rarely think about the impact your helping hand…
Read More“We make a living by what we get, but we make a life by what we give.” – Winston Churchill In searching for a corporate charity, The HC Companies wanted to partner with a local organization where we’d have the opportunity to see the impacts of our efforts. An organization who understands that giving your…
Read MoreAvid gardeners are well aware of what a “hardiness zone map” is, and most novices are probably at least familiar with the terminology based on the plant tag information found at their local garden center or big box store. Hardiness zone maps were first developed back in 1938 – representing “the average annual extreme minimum…
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