Wholesale growers and retailers are already well aware of the incredible growth in the industry, spurred on by interested consumers during the COVID-19 pandemic. Now a new study by Technavio reports that the growth and impact of the horticulture industry will continue well into the future. The report states that “The flower and ornamental plants market is…
Read MoreIt’s impossible to endure something like the recent global pandemic without expecting some things will inevitably change. The behavior of consumers is constantly evolving, and the pandemic has certainly accelerated many changes some consider nothing more than fads. But in reality, they are what will undoubtedly be marketing trends for 2022 and possibly beyond. …
Read MoreThe month of May, especially around Mother’s Day, often signals the start of the planting season for many experienced and novice gardeners alike. But for homeowners venturing out to garden centers and big-box stores in the spring of 2021 with a list of plants for their growing containers and flower beds, many were surprised by the limited…
Read MoreNew gardeners certainly got their hands dirty during the pandemic, yet many found the hobby rather intimidating based on the unexpected level of education necessary for successful cultivation. The savior for many novice gardeners wasn’t the internet, however, but the trusted plant tags. Todd Davis, Director of Catalog/OnSyte Division at Orora Visual Horticultural says, “If you consider…
Read MoreBeyond supporting growers with the essential containers they require for cultivation, HC believes we have a responsibility to also help educate consumer-facing garden centers and nurseries on the importance of a digital presence. In this post, we’ll discuss what consumers expect to find on a company’s website. In our popular blog post, Four Strategies for Marketing…
Read MoreIt’s hard to believe an entire year has passed since the pandemic changed how we live, work, shop, learn and socialize. Through all the challenges and discoveries, there now seems to be a light at the end of the tunnel with hope returning for the first time in a long time. But while we all…
Read MoreOur global marketplace continues to navigate through uncharted territory in 2021. We’re all a little more hopeful and grateful, while learning how flexibility and patience are the keys to endurance. But businesses are learning one other vital lesson during all of this – they can no longer turn their back on the importance of an…
Read MoreExperts like Katie Dubow, president of the award-winning lawn and garden public relations agency Garden Media Group, are predicting that 80% of last year’s first-time gardeners will return to the soil in the spring of 2021. The reason for this prediction (and it is just a prediction at this time) is based more on the realities…
Read MoreTo nominate a young grower in the horticultural industry, click here. Entries are due March 1, 2021. One of the greatest challenges facing the horticulture industry today is its ability to attract a new, younger generation to the industry. While college institutions across North America continue to see enrollment for horticulture and agricultural programs decrease,…
Read MoreColors of the Year 2021 For 2021, the Pantone Color Institute has done something unique – naming not one, but two Colors of the Year: the neutral Ultimate Gray and vibrant yellow Illuminating. “It’s a combination that speaks to the resilience, the optimism and hope and positivity that we need, as we reset, renew, reimagine…
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