The pandemic has forced many organizations to re-evaluate their marketing strategies to stay relevant with how today’s evolving customers choose to do business. However, the last few years have been plagued with obstacles and uncertainty, and 2022 is still in its infancy, making it difficult to predict the future accurately. Here are some marketing challenges…
Read MoreThe pandemic has altered our normalcy. As a result, routines that were once so common and familiar to us have evolved, forcing us to find new ways for everything from shopping to banking to communicating. Marketers must digest those new ways while learning how to capitalize in a new direction – exposing new digital marketing ideas for…
Read MoreAxiom – a market strategy consulting company – recently released its annual gardening insight survey about what gardeners will be doing in 2022. Announced at the True Value Home and Garden Show Place Reunion in late September, it seems the benefits of gardening are being utilized as more than just a hobby to occupy one’s time. The…
Read MorePantone – the leader in color matching – has revealed their 2022 Color of the Year. Rather than simply choosing a color from their vast array, the company decided to manufacture an entirely new color for the first time. The 2022 Color of the Year is called Very Peri – a combination of…
Read MoreThe pandemic has impacted humanity in many different ways. Still, one commonality is the need to nurture and control something, which often translates into feelings of hope and opportunity for the future. For the horticultural industry, this is often referred to as gardening in crisis. Anyone associated with the horticultural industry is well aware of…
Read MoreThe continued strength of the horticultural industry has been primarily driven by a resurgence in gardening as a personal hobby. However, while the pandemic has undoubtedly been the impetus for gardening’s increased popularity, a new survey reveals that it’s not the only factor. An Axiom Gardening Insights Survey, first presented at the True Value Home and Garden…
Read MoreLabor shortages throughout the horticultural industry have been a continual problem to contend with over the last several years. The global pandemic has exacerbated the issue not only in the field of horticulture but many others as well. There has been much speculation as to the root cause of the continuing labor shortages in the horticultural industry,…
Read MoreWhen we talk about the Internet of Things (IoT) idea, many growers and garden centers might be wondering how this applies to wholesale growing containers and the horticulture industry. The Internet of Things (IoT) is a fancy way of saying that “things” are connected through Wi-Fi or the internet to exchange data. In fact, many…
Read MoreAs we enter the last quarter of calendar year 2021, many growers and garden centers are curious about the upcoming winter weather forecast and how it will impact their region in the coming year. Tuesday, December 21, 2021, is the official start of winter, and our friends over at The Farmer’s Almanac have already shared their winter…
Read MoreWholesale growers and retailers are already well aware of the incredible growth in the industry, spurred on by interested consumers during the COVID-19 pandemic. Now a new study by Technavio reports that the growth and impact of the horticulture industry will continue well into the future. The report states that “The flower and ornamental plants market is…
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