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Garden centers use visual merchandising

Posted on: July 4th, 2018

Visual merchandising. While you might not know what it means by definition, you’ve certainly been influenced by it. Retailers, big-box stores and even restaurants have a firm understanding of what visual merchandising is, and its potential as a “silent salesperson” with customers. In short, visual merchandising combines some basic marketing principles, industry trends, product knowledge…

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Greenhouses and social media

Posted on: June 4th, 2018

Social media was originally created as a communications platform for teenagers and college students interested in easily updating their friends throughout the day. To give you a timeline, Facebook was launched back on February 4, 2004 (14 years ago if you can believe that!). Fast forward to the year 2018, and a great deal has…

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Helping to protect the pollinator community

Posted on: May 4th, 2018

The week of June 18-24 is National Pollinator Week. The week is proudly sponsored by the Pollinator Partnership, whose mission is to promote the health of pollinators critical to food and ecosystems across the globe. Many don’t realize that pollinators provide pollination to over 180,000 plant species and more that 1,200 crops. That translates to one…

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Amazon Plant Store – what does it all mean?

Posted on: May 4th, 2018

In February 2018, retail giant Amazon surprised many industries – most notably the horticulture industry – when it officially launched the Amazon Plant Store – also called your new “online greenhouse”. There you can purchase plants in a multitude of categories and in various pot sizes to suit your needs from flowering plants, to shrubs, to succulents.…

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Plants, Trees and Shrubs are the Perfect Gift

Posted on: April 4th, 2018

In last month’s edition of The HC Companies e-newsletter, we discussed visual merchandising and how garden centers should leverage this tried-and-true retail technique to deliberately present their inventory to increase sales. One of the core principles of visual merchandising is recognizing that many consumers are undecided about what they’ll purchase when entering your store. That provides you with an…

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BLOOM! campaign aims to target the younger generation

Posted on: April 4th, 2018

As younger generations enter the workforce, they’re apt to look for organizations that are dynamic, with unique personalities providing real-time feedback. Many will apply to state-of-the-art technology organizations, which tend to adopt many of the same standards younger generations crave, leaving tried-and-true fields scrambling for new talent. One of those fields is horticulture – the…

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