Find the Perfect Planter
Close
× Close Find the Perfect Planter

HC's Blog - Industry Information and Inspiration

News & Education

Keep marketing to customers even in the winter months

Posted on: January 4th, 2019

Many areas across the country have already seen their first snowfall. Autumnal décor is being replaced on store shelves with decorations for the Christmas holiday season. And all things “green” have already begun their slumber into dormancy until the spring. The end of the year is quickly approaching and winter’s arrival on December 21 is much closer than…

Read More

Put in-store signage to work for you

Posted on: December 4th, 2018

Make your product easier to buy than your competition, or you will find your customers buying from them, not you. – Mark Cuban, American Businessman and Investor As a business owner, you don’t always have the time to be out on the floor or meandering around the property to connect with each and every customer visiting…

Read More

Loss of tree canopy in the US is dramatic

Posted on: November 4th, 2018

Joni Mitchell’s 1970s song Big Yellow Taxi is a catchy tune but listen to the lyrics and you’ll discover something more. Few fully understand the environmental meaning behind the song – especially regarding the beautiful view tree canopies create all across the nation. In an interview she did with the Los Angeles Times, Mitchell says, “I wrote Big Yellow…

Read More

Saving the iconic trees of America

Posted on: November 4th, 2018

“Trees exhale for us so that we can inhale them to stay alive. Can we ever forget that? Let us love trees with every breath we take until we perish.” – Munia Khan Greenhouses and nurseries play an essential role in the development of plants, trees and shrubs for homeowners, businesses and communities across the nation.…

Read More

The worst kind of marketing is bad customer service

Posted on: October 4th, 2018

“Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards We all hope the products (and even services) we purchase after a great deal of consideration will not lead to disappointment or inconvenience on our part. While companies can certainly strive for excellence, perfection is an impossibility.…

Read More

Fall temperatures – is it time to break out the winter coat?

Posted on: October 4th, 2018

“Autumn is a second spring when every leaf is a flower.” – Albert Camus According to The Old Farmer’s Almanac, the summer of 2018 is now tied with the summer of 1934 as being the fourth hottest on record in the United States. For much of the nation, the arrival of fall has been a welcomed change…

Read More

A career in crisis – where have all the children gone?

Posted on: September 4th, 2018

Members of the horticultural industry are viewed as stewards to the plants, trees and shrubs we all have the good fortune to encounter on a daily basis. In fact, many growers entered the horticultural profession for not only their love of nature, but the ability to create and support something for the good of the…

Read More

How Does the Farmer’s Almanac Predict the Weather?

Posted on: September 4th, 2018

“The trouble with weather forecasting is that it’s right too often for us to ignore it and wrong too often for us to rely on it.” Patrick Young For growers and garden centers across the horticultural industry, weather is a continual stressor to this seasonal business. For generations, we’ve trusted the Farmer’s Almanac (and a furry little…

Read More

A brief early history of the horticulture industry

Posted on: August 4th, 2018

While many would brand the horticulture industry as a big business, the reality is horticulture is more of an art and a science in producing, marketing and using high-value cultivated plants. Comprised of annuals, perennials, edibles and ornamentals, these plants may be part of a bigger business, but their benefits to society are great –…

Read More

Emails are still a viable marketing tool if done right

Posted on: August 4th, 2018

At a conference in 2010, Sheryl Sandberg, the Chief Operating Officer at Facebook, told a diverse crowd, “Email – I can’t imagine life without it – is probably going away.” Fast forward eight years and email is still alive and well – and to the surprise of many, still a viable and preferable marketing tool…

Read More
Close