Supporting Popular Branded Plant and Container Programs in the Industry

According to a report by MarketingLand, some 90% of respondents considered themselves equally or more brand-loyal than they were a few years ago. The predominant reason given was product quality. When asked, “What is the primary reason you are loyal to a brand?” the response given by 55% of respondents was, “I love the product(s)”. Below we share a list of reasons why some customers tend to be brand loyal in their purchasing.

Why Branded Plant and Container Programs Matter
Branded Plant and Container Programs matter at garden centers, big box stores, and retail nurseries across North America. They help promote a grower’s product while dramatically increasing sales.

Branded Plant and Container Programs…

• Provide peace of mind, especially when paired with consistent results and a positive experience – allowing consumers to conclude the brand is trustworthy.
• Save time when consumers are making a purchasing decision by reducing the clutter and helping them find what they’re looking for in a crowded field.
• Offer safety by eliminating a consumer’s chances of being disappointed in the long run.
• Afford an opportunity to provide education and information directly on the container – solidifying the brand’s stance as an industry expert.
• Encourage consumers to share their experiences by allowing consumers to become brand advocates based on a consistent, positive brand experience.

Simply put, they are the single most impactful marketing differentiator for your business. Read our blog post here!