Consumer
HubSpot – a leading CRM platform that provides software and support to help businesses grow – recently released their 2022 State of the U.S. Consumer Trends Report (Volume 1) to gain insight into how consumers act, think, and what they expect from the organizations they choose to do business with. The respondents in this survey included all…
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Backyards became a safe haven for entertaining, working, relaxing, dining, and so much more during the pandemic. As a result, the trend became known as “backyarding” – the moving of indoor activities outdoors – and appears to be the new normal for many individuals and families. “Backyarding is a way of life now,” says…
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The pandemic has reshaped how consumers shop. At first, it was merely out of necessity based on the unforeseen circumstances of quarantines and lockdowns. But as restrictions eased and time passed, these newly adopted shopping trends have transformed the behaviors of today’s shoppers into the foreseeable future, and retailers must take notice. The Emergence of…
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For those urban dwellers with small outdoor spaces (typically a balcony or small patio), it can be frustrating when your green thumb is yearning to get in the dirt and plant something. Railing planters (or deck rail planters) take advantage of a small outdoor space’s existing architecture to allow gardeners an out-of-the-way place to grow.…
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Outdoor Window Flower Boxes Window box planters are a popular way to garden when space limitations are a reality. Found throughout the world, homeowners and commercial properties appreciate their overall purpose in transforming a windowsill into an eye-catching design element. The window box first became popular much earlier than one might assume. Ancient Rome was…
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Urban environments have long admired outdoor hanging baskets for their ability to add the bounties and beauties of nature in smaller dwelling spaces where planting in the ground is not an option. As the number of urban gardeners increases, outdoor hanging baskets are now an ideal planter for the professional grower to cultivate in and…
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According to a report by Verified Market Research, in 2019, the succulent plant market was valued at $3.18 billion in the U.S. and is projected to climb to a staggering $8.57 billion by the year 2027. Furthermore, 2020-2027 is expected at a Compound Annual Growth Rate (CAGR) of 16.8%. While Millennials are often credited with the…
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Whenever we consider the gardeners who were gained during the pandemic, we often assume their cultivations are flourishing in the outside air under a warm orange sun. But planting indoors has also become a popular trend and caring for houseplants is as important inside as it is outside. According to a study by the National Gardening…
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Experts like Katie Dubow, president of the award-winning lawn and garden public relations agency Garden Media Group, are predicting that 80% of last year’s first-time gardeners will return to the soil in the spring of 2021. The reason for this prediction (and it is just a prediction at this time) is based more on the realities…
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Colors of the Year 2021 For 2021, the Pantone Color Institute has done something unique – naming not one, but two Colors of the Year: the neutral Ultimate Gray and vibrant yellow Illuminating. “It’s a combination that speaks to the resilience, the optimism and hope and positivity that we need, as we reset, renew, reimagine…
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