Find the Perfect Planter
Make your product easier to buy than your competition, or you will find your customers buying from them, not you. – Mark Cuban, American Businessman and Investor As a business owner, you don’t always have the time to be out on the floor or meandering around the property to connect with each and every customer visiting…
Read MoreJoni Mitchell’s 1970s song Big Yellow Taxi is a catchy tune but listen to the lyrics and you’ll discover something more. Few fully understand the environmental meaning behind the song – especially regarding the beautiful view tree canopies create all across the nation. In an interview she did with the Los Angeles Times, Mitchell says, “I wrote Big Yellow…
Read More“Trees exhale for us so that we can inhale them to stay alive. Can we ever forget that? Let us love trees with every breath we take until we perish.” – Munia Khan Greenhouses and nurseries play an essential role in the development of plants, trees and shrubs for homeowners, businesses and communities across the nation.…
Read More“Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards We all hope the products (and even services) we purchase after a great deal of consideration will not lead to disappointment or inconvenience on our part. While companies can certainly strive for excellence, perfection is an impossibility.…
Read More“Autumn is a second spring when every leaf is a flower.” – Albert Camus According to The Old Farmer’s Almanac, the summer of 2018 is now tied with the summer of 1934 as being the fourth hottest on record in the United States. For much of the nation, the arrival of fall has been a welcomed change…
Read MoreMembers of the horticultural industry are viewed as stewards to the plants, trees and shrubs we all have the good fortune to encounter on a daily basis. In fact, many growers entered the horticultural profession for not only their love of nature, but the ability to create and support something for the good of the…
Read More“The trouble with weather forecasting is that it’s right too often for us to ignore it and wrong too often for us to rely on it.” Patrick Young For growers and garden centers across the horticultural industry, weather is a continual stressor to this seasonal business. For generations, we’ve trusted the Farmer’s Almanac (and a furry little…
Read MoreWhile many would brand the horticulture industry as a big business, the reality is horticulture is more of an art and a science in producing, marketing and using high-value cultivated plants. Comprised of annuals, perennials, edibles and ornamentals, these plants may be part of a bigger business, but their benefits to society are great –…
Read MoreAt a conference in 2010, Sheryl Sandberg, the Chief Operating Officer at Facebook, told a diverse crowd, “Email – I can’t imagine life without it – is probably going away.” Fast forward eight years and email is still alive and well – and to the surprise of many, still a viable and preferable marketing tool…
Read MoreVisual merchandising. While you might not know what it means by definition, you’ve certainly been influenced by it. Retailers, big-box stores and even restaurants have a firm understanding of what visual merchandising is, and its potential as a “silent salesperson” with customers. In short, visual merchandising combines some basic marketing principles, industry trends, product knowledge…
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