Find the Perfect Planter
The continued strength of the horticultural industry has been primarily driven by a resurgence in gardening as a personal hobby. However, while the pandemic has undoubtedly been the impetus for gardening’s increased popularity, a new survey reveals that it’s not the only factor. An Axiom Gardening Insights Survey, first presented at the True Value Home and Garden…
Read MoreLabor shortages throughout the horticultural industry have been a continual problem to contend with over the last several years. The global pandemic has exacerbated the issue not only in the field of horticulture but many others as well. There has been much speculation as to the root cause of the continuing labor shortages in the horticultural industry,…
Read MoreWhen we talk about the Internet of Things (IoT) idea, many growers and garden centers might be wondering how this applies to wholesale growing containers and the horticulture industry. The Internet of Things (IoT) is a fancy way of saying that “things” are connected through Wi-Fi or the internet to exchange data. In fact, many…
Read MoreAs we enter the last quarter of calendar year 2021, many growers and garden centers are curious about the upcoming winter weather forecast and how it will impact their region in the coming year. Tuesday, December 21, 2021, is the official start of winter, and our friends over at The Farmer’s Almanac have already shared their winter…
Read MoreWholesale growers and retailers are already well aware of the incredible growth in the industry, spurred on by interested consumers during the COVID-19 pandemic. Now a new study by Technavio reports that the growth and impact of the horticulture industry will continue well into the future. The report states that “The flower and ornamental plants market is…
Read MoreIt’s impossible to endure something like the recent global pandemic without expecting some things will inevitably change. The behavior of consumers is constantly evolving, and the pandemic has certainly accelerated many changes some consider nothing more than fads. But in reality, they are what will undoubtedly be marketing trends for 2022 and possibly beyond. …
Read MoreThe month of May, especially around Mother’s Day, often signals the start of the planting season for many experienced and novice gardeners alike. But for homeowners venturing out to garden centers and big-box stores in the spring of 2021 with a list of plants for their growing containers and flower beds, many were surprised by the limited…
Read MoreNew gardeners certainly got their hands dirty during the pandemic, yet many found the hobby rather intimidating based on the unexpected level of education necessary for successful cultivation. The savior for many novice gardeners wasn’t the internet, however, but the trusted plant tags. Todd Davis, Director of Catalog/OnSyte Division at Orora Visual Horticultural says, “If you consider…
Read MoreBeyond supporting growers with the essential containers they require for cultivation, HC believes we have a responsibility to also help educate consumer-facing garden centers and nurseries on the importance of a digital presence. In this post, we’ll discuss what consumers expect to find on a company’s website. In our popular blog post, Four Strategies for Marketing…
Read MoreIt’s hard to believe an entire year has passed since the pandemic changed how we live, work, shop, learn and socialize. Through all the challenges and discoveries, there now seems to be a light at the end of the tunnel with hope returning for the first time in a long time. But while we all…
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