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HC's Blog - Industry Information and Inspiration

Fall temperatures – is it time to break out the winter coat?

Posted on: October 4th, 2018

“Autumn is a second spring when every leaf is a flower.” – Albert Camus According to The Old Farmer’s Almanac, the summer of 2018 is now tied with the summer of 1934 as being the fourth hottest on record in the United States. For much of the nation, the arrival of fall has been a welcomed change…

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A career in crisis – where have all the children gone?

Posted on: September 4th, 2018

Members of the horticultural industry are viewed as stewards to the plants, trees and shrubs we all have the good fortune to encounter on a daily basis. In fact, many growers entered the horticultural profession for not only their love of nature, but the ability to create and support something for the good of the…

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Sensory Marketing Can Help with Emotional Buys

Posted on: September 4th, 2018

Did you ever stop and wonder why some retailers offer coffee and sweet confections as you enter the store? Why others burn scented candles that smell like clean cotton, freshly baked sugar cookies or cinnamon? And certainly, there must be a reason why those velvety-soft chenille throws always seem to be prominently displayed at arm’s…

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How Does the Farmer’s Almanac Predict the Weather?

Posted on: September 4th, 2018

“The trouble with weather forecasting is that it’s right too often for us to ignore it and wrong too often for us to rely on it.” Patrick Young For growers and garden centers across the horticultural industry, weather is a continual stressor to this seasonal business. For generations, we’ve trusted the Farmer’s Almanac (and a furry little…

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A brief early history of the horticulture industry

Posted on: August 4th, 2018

While many would brand the horticulture industry as a big business, the reality is horticulture is more of an art and a science in producing, marketing and using high-value cultivated plants. Comprised of annuals, perennials, edibles and ornamentals, these plants may be part of a bigger business, but their benefits to society are great –…

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Emails are still a viable marketing tool if done right

Posted on: August 4th, 2018

At a conference in 2010, Sheryl Sandberg, the Chief Operating Officer at Facebook, told a diverse crowd, “Email – I can’t imagine life without it – is probably going away.” Fast forward eight years and email is still alive and well – and to the surprise of many, still a viable and preferable marketing tool…

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What are EcoGrow containers?

Posted on: July 4th, 2018

If you’re looking to bring your plants full circle with an eco-friendly solution composed of 100% environmentally sustainable products, look no further. The HC Companies has the solution. EcoGrow containers are designed with the needs of growers, retailers and gardeners in mind – satisfying everyone’s desire to make an environmental impact whenever possible. Benefits include:…

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Garden centers use visual merchandising

Posted on: July 4th, 2018

Visual merchandising. While you might not know what it means by definition, you’ve certainly been influenced by it. Retailers, big-box stores and even restaurants have a firm understanding of what visual merchandising is, and its potential as a “silent salesperson” with customers. In short, visual merchandising combines some basic marketing principles, industry trends, product knowledge…

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Greenhouses and social media

Posted on: June 4th, 2018

Social media was originally created as a communications platform for teenagers and college students interested in easily updating their friends throughout the day. To give you a timeline, Facebook was launched back on February 4, 2004 (14 years ago if you can believe that!). Fast forward to the year 2018, and a great deal has…

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The growing season increases due to climate change

Posted on: June 4th, 2018

Over the last few decades, climate change has been the subject of great debate amongst Americans. From politicians and big-businesses, to environmentalists and every-day citizens. It seems we’re all concerned, or at least well-aware, of the possible impacts climate change can have on the future of our great nation. Climate change is not a new…

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