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HC's Blog - Industry Information and Inspiration

Using an ivy plant as a natural air filter

Posted on: February 4th, 2019

HEPA filters (high-efficiency particulate air) are a popular choice for those looking to rid the air at home of harmful particles such as pollen, pet dander, dust mites and tobacco smoke. But some hazardous particles are simply too small to be trapped in these filters. Tiny molecules like chloroform (in chlorinated water) or benzene (a component…

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Changing the way you perceive Millennials

Posted on: February 4th, 2019

The Millennial generation is perhaps one of the most stereotyped in history. They’ve been branded lazy and entitled by marketers, journalists, statisticians and researchers for years. In fact, Time Magazine once ran a cover story entitled, The Me, Me, Me Generation in which columnist Joel Stein said, “A generation’s greatness isn’t determined by data; it’s determined by how they…

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Plants are not as touchy-feely as you think

Posted on: January 4th, 2019

Not everyone is a touchy-feely kind of person. From warm embraces to holding hands to a congratulatory pats-on-the-back – for some it triggers an immediate, internal defense. A new study recently published in The Plant Journal has discovered that many plants aren’t very touchy-feely either. “The lightest touch from a human, animal, insect or even plants touching…

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What we can expect from the winter of 2019

Posted on: January 4th, 2019

“In the cold dark days of the winter, dream about the flowers to get warmed up!” Mehmet Murat ildan, Turkish Writer It’s hard to believe we’re in the last month of 2018. The first day of winter, also known as the winter solstice, is Friday, December 21, and it’s known as the shortest day of the…

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Keep marketing to customers even in the winter months

Posted on: January 4th, 2019

Many areas across the country have already seen their first snowfall. Autumnal décor is being replaced on store shelves with decorations for the Christmas holiday season. And all things “green” have already begun their slumber into dormancy until the spring. The end of the year is quickly approaching and winter’s arrival on December 21 is much closer than…

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Put in-store signage to work for you

Posted on: December 4th, 2018

Make your product easier to buy than your competition, or you will find your customers buying from them, not you. – Mark Cuban, American Businessman and Investor As a business owner, you don’t always have the time to be out on the floor or meandering around the property to connect with each and every customer visiting…

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Loss of tree canopy in the US is dramatic

Posted on: November 4th, 2018

Joni Mitchell’s 1970s song Big Yellow Taxi is a catchy tune but listen to the lyrics and you’ll discover something more. Few fully understand the environmental meaning behind the song – especially regarding the beautiful view tree canopies create all across the nation. In an interview she did with the Los Angeles Times, Mitchell says, “I wrote Big Yellow…

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Saving the iconic trees of America

Posted on: November 4th, 2018

“Trees exhale for us so that we can inhale them to stay alive. Can we ever forget that? Let us love trees with every breath we take until we perish.” – Munia Khan Greenhouses and nurseries play an essential role in the development of plants, trees and shrubs for homeowners, businesses and communities across the nation.…

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Leadership in today’s complex marketplace

Posted on: November 4th, 2018

Visit any library or online bookstore and search for the word “leadership” and you’ll discover a mindboggling amount of texts written on the subject of being a “good leader”. Whether you’re leading a Fortune 500 Company, a retail store, a greenhouse or garden center, a local sports team, a classroom, a political office or even a…

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The worst kind of marketing is bad customer service

Posted on: October 4th, 2018

“Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards We all hope the products (and even services) we purchase after a great deal of consideration will not lead to disappointment or inconvenience on our part. While companies can certainly strive for excellence, perfection is an impossibility.…

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