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Sensory Marketing can help with emotional buys

Posted on: September 4th, 2018

Did you ever stop and wonder why some retailers offer coffee and sweet confections as you enter the store? Why others burn scented candles that smell like clean cotton, freshly baked sugar cookies or cinnamon? And certainly, there must be a reason why those velvety-soft chenille throws always seem to be prominently displayed at arm’s…

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Emails are still a viable marketing tool if done right

Posted on: August 4th, 2018

At a conference in 2010, Sheryl Sandberg, the Chief Operating Officer at Facebook, told a diverse crowd, “Email – I can’t imagine life without it – is probably going away.” Fast forward eight years and email is still alive and well – and to the surprise of many, still a viable and preferable marketing tool…

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Greenhouses and social media

Posted on: June 4th, 2018

Social media was originally created as a communications platform for teenagers and college students interested in easily updating their friends throughout the day. To give you a timeline, Facebook was launched back on February 4, 2004 (14 years ago if you can believe that!). Fast forward to the year 2018, and a great deal has…

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