Custom branded containers – the growing differentiator you need
Posted on: May 25th, 2020
For nursery growers throughout North America, custom branded containers are often an afterthought. Daily challenges surrounding labor, regulations, pests and diseases, as well as the environment, are heavy and unpredictable burdens placed on the shoulders of growers both large and small, which doesn’t leave a great deal of time to devote to creating or leveraging one’s brand.
BrandingMag.com states that, “Branding helps to identify a product and distinguish it from other products and services.”
But if the trees, ornamental shrubs and plants nurseries cultivate for both commercial and residential consumption are predictably offered in black, plant containers (rather than branded containers) – just as every other nursery grower you’re competing with – you’ve done little to distinguish yourself in the market or to establish, and more importantly, to support your brand.
Custom branded containers matter at garden centers, big box stores and retail nurseries across North America in order to promote a nursery grower’s brand while increasing sales. They are the most impactful marketing differentiator for your business. Additionally:
- Brands tend to provide peace of mind, especially if they provide consistent results and a positive experience – allowing customers to conclude the brand is trustworthy.
- Brands save time when making a decision by reducing the clutter and helping customers find what they’re looking for in a crowded field.
- Brands offer safety by eliminating a customer’s chances of being disappointed.
- Brands offer a reason to share by allowing customers to become brand advocates based on a consistent, positive brand experience.
Custom branded containers can have a colorful design which supports your branding standards and often influences customer purchasing with a perception that your products are far superior than others on the market for an increased perceived value. Furthermore, they afford an opportunity to provide education and information directly on the container – solidifying your brands stance as an industry expert.
Branding consultant and author Alina Wheeler once said, “Customers are reassured by brands that are recognizable and familiar. Great brand strategy is a basic building block of good business strategy.”
It’s time for nursery growers to prioritize their brand and differentiate themselves in the market. Custom branded nursery pots can be a cost effective and impactful way to accomplish just that.
Interested in branded containers?
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