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The worst kind of marketing is bad customer service

Posted on: October 4th, 2018

“Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards We all hope the products (and even services) we purchase after a great deal of consideration will not lead to disappointment or inconvenience on our part. While companies can certainly strive for excellence, perfection is an impossibility.…

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A career in crisis – where have all the children gone?

Posted on: September 4th, 2018

Members of the horticultural industry are viewed as stewards to the plants, trees and shrubs we all have the good fortune to encounter on a daily basis. In fact, many growers entered the horticultural profession for not only their love of nature, but the ability to create and support something for the good of the…

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Sensory Marketing can help with emotional buys

Posted on: September 4th, 2018

Did you ever stop and wonder why some retailers offer coffee and sweet confections as you enter the store? Why others burn scented candles that smell like clean cotton, freshly baked sugar cookies or cinnamon? And certainly, there must be a reason why those velvety-soft chenille throws always seem to be prominently displayed at arm’s…

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Emails are still a viable marketing tool if done right

Posted on: August 4th, 2018

At a conference in 2010, Sheryl Sandberg, the Chief Operating Officer at Facebook, told a diverse crowd, “Email – I can’t imagine life without it – is probably going away.” Fast forward eight years and email is still alive and well – and to the surprise of many, still a viable and preferable marketing tool…

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What are EcoGrow containers?

Posted on: July 4th, 2018

If you’re looking to bring your plants full circle with an eco-friendly solution composed of 100% environmentally sustainable products, look no further. The HC Companies has the solution. EcoGrow containers are designed with the needs of growers, retailers and gardeners in mind – satisfying everyone’s desire to make an environmental impact whenever possible. Benefits include:…

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Garden centers use visual merchandising

Posted on: July 4th, 2018

Visual merchandising. While you might not know what it means by definition, you’ve certainly been influenced by it. Retailers, big-box stores and even restaurants have a firm understanding of what visual merchandising is, and its potential as a “silent salesperson” with customers. In short, visual merchandising combines some basic marketing principles, industry trends, product knowledge…

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The growing season increases due to climate change

Posted on: June 4th, 2018

Over the last few decades, climate change has been the subject of great debate amongst Americans. From politicians and big-businesses, to environmentalists and every-day citizens. It seems we’re all concerned, or at least well-aware, of the possible impacts climate change can have on the future of our great nation. Climate change is not a new…

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BLOOM! campaign aims to target the younger generation

Posted on: April 4th, 2018

As younger generations enter the workforce, they’re apt to look for organizations that are dynamic, with unique personalities providing real-time feedback. Many will apply to state-of-the-art technology organizations, which tend to adopt many of the same standards younger generations crave, leaving tried-and-true fields scrambling for new talent. One of those fields is horticulture – the…

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