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Keep marketing to customers even in the winter months

Posted on: January 4th, 2019

Many areas across the country have already seen their first snowfall. Autumnal décor is being replaced on store shelves with decorations for the Christmas holiday season. And all things “green” have already begun their slumber into dormancy until the spring. The end of the year is quickly approaching and winter’s arrival on December 21 is much closer than…

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Put in-store signage to work for you

Posted on: December 4th, 2018

Make your product easier to buy than your competition, or you will find your customers buying from them, not you. – Mark Cuban, American Businessman and Investor As a business owner, you don’t always have the time to be out on the floor or meandering around the property to connect with each and every customer visiting…

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Leadership in today’s complex marketplace

Posted on: November 4th, 2018

Visit any library or online bookstore and search for the word “leadership” and you’ll discover a mindboggling amount of texts written on the subject of being a “good leader”. Whether you’re leading a Fortune 500 Company, a retail store, a greenhouse or garden center, a local sports team, a classroom, a political office or even a…

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The worst kind of marketing is bad customer service

Posted on: October 4th, 2018

“Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards We all hope the products (and even services) we purchase after a great deal of consideration will not lead to disappointment or inconvenience on our part. While companies can certainly strive for excellence, perfection is an impossibility.…

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A career in crisis – where have all the children gone?

Posted on: September 4th, 2018

Members of the horticultural industry are viewed as stewards to the plants, trees and shrubs we all have the good fortune to encounter on a daily basis. In fact, many growers entered the horticultural profession for not only their love of nature, but the ability to create and support something for the good of the…

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Sensory Marketing Can Help with Emotional Buys

Posted on: September 4th, 2018

Did you ever stop and wonder why some retailers offer coffee and sweet confections as you enter the store? Why others burn scented candles that smell like clean cotton, freshly baked sugar cookies or cinnamon? And certainly, there must be a reason why those velvety-soft chenille throws always seem to be prominently displayed at arm’s…

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Emails are still a viable marketing tool if done right

Posted on: August 4th, 2018

At a conference in 2010, Sheryl Sandberg, the Chief Operating Officer at Facebook, told a diverse crowd, “Email – I can’t imagine life without it – is probably going away.” Fast forward eight years and email is still alive and well – and to the surprise of many, still a viable and preferable marketing tool…

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