Find the Perfect Planter
It’s impossible to endure something like the recent global pandemic without expecting some things will inevitably change. The behavior of consumers is constantly evolving, and the pandemic has certainly accelerated many changes some consider nothing more than fads. But in reality, they are what will undoubtedly be marketing trends for 2022 and possibly beyond. …
Read MoreThere is no refuting that the global pandemic continues to reshape and redefine our lifestyle and behavioral choices. An unprecedented amount of time spent in solitude has recentered and refocused our perceptions of daily life and the current state of our global environment as a whole. The results? More biobased alternatives – or materials intentionally…
Read MoreThe first day of summer is just over a week old as of this posting, yet many people from across the country are already beginning to question the real possibility of a severe drought in their region due to extreme temperatures early in the season. According to NASA’s website, half of the United States is…
Read MoreThe month of May, especially around Mother’s Day, often signals the start of the planting season for many experienced and novice gardeners alike. But for homeowners venturing out to garden centers and big-box stores in the spring of 2021 with a list of plants for their growing containers and flower beds, many were surprised by the limited…
Read MoreNew gardeners certainly got their hands dirty during the pandemic, yet many found the hobby rather intimidating based on the unexpected level of education necessary for successful cultivation. The savior for many novice gardeners wasn’t the internet, however, but the trusted plant tags. Todd Davis, Director of Catalog/OnSyte Division at Orora Visual Horticultural says, “If you consider…
Read MoreBeyond supporting growers with the essential containers they require for cultivation, HC believes we have a responsibility to also help educate consumer-facing garden centers and nurseries on the importance of a digital presence. In this post, we’ll discuss what consumers expect to find on a company’s website. In our popular blog post, Four Strategies for Marketing…
Read MoreWhenever we consider the gardeners who were gained during the pandemic, we often assume their cultivations are flourishing in the outside air under a warm orange sun. But planting indoors has also become a popular trend and caring for houseplants is as important inside as it is outside. According to a study by the National Gardening…
Read MoreIt’s hard to believe an entire year has passed since the pandemic changed how we live, work, shop, learn and socialize. Through all the challenges and discoveries, there now seems to be a light at the end of the tunnel with hope returning for the first time in a long time. But while we all…
Read MoreThursday, April 22 is Earth Day, and this year marks the 51st Anniversary of this environmental movement, whose relevance in society has only increased since its inception. This year’s theme is “Restore Our Earth”. From EarthDay.org: “We are honored that the Biden Administration has decided to convene a global climate summit on Earth Day 2021. Many important environmental…
Read MoreAs environmentally conscious consumers demand more sustainable options in all walks of life, growers see using fiber pots as an opportunity to bring their inventory full circle by marketing plants grown in sustainable, molded pulp growing containers. It’s a unique differentiator in a competitive industry, but it’s not without its share of concerns. When it…
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