Regardless of what you’re growing, water and proper drainage are essential components in helping plants thrive throughout their life cycle. Whether in the ground or a plant container, water is required for initial seed germination, as a carrier of nutrients after a plant has sprouted, and to encourage growth as cells only increase in volume…
Read MoreThe pandemic has forced many organizations to re-evaluate their marketing strategies to stay relevant with how today’s evolving customers choose to do business. However, the last few years have been plagued with obstacles and uncertainty, and 2022 is still in its infancy, making it difficult to predict the future accurately. Here are some marketing challenges…
Read MoreMarketing your garden center or nursery is an ongoing effort that requires commitment and a little know-how to succeed. As the pandemic, which began in late 2019, continues to change consumer behaviors regarding purchasing, it has never been more important to guarantee your garden center can target and reach customers where they’re now searching. By…
Read More5-gallon planters, pots, and plant containers are popular among nursery and cannabis growers for their incredible versatility and ideal sizing. There’s always a debate among growers about what type of growing container is the ideal choice for nursery and cannabis growers. However, despite a large variety of growing container options available, growing success is often…
Read MoreThe pandemic has altered our normalcy. As a result, routines that were once so common and familiar to us have evolved, forcing us to find new ways for everything from shopping to banking to communicating. Marketers must digest those new ways while learning how to capitalize in a new direction – exposing new digital marketing ideas for…
Read MoreAxiom – a market strategy consulting company – recently released its annual gardening insight survey about what gardeners will be doing in 2022. Announced at the True Value Home and Garden Show Place Reunion in late September, it seems the benefits of gardening are being utilized as more than just a hobby to occupy one’s time. The…
Read MorePantone – the leader in color matching – has revealed their 2022 Color of the Year. Rather than simply choosing a color from their vast array, the company decided to manufacture an entirely new color for the first time. The 2022 Color of the Year is called Very Peri – a combination of…
Read MoreThe pandemic has impacted humanity in many different ways. Still, one commonality is the need to nurture and control something, which often translates into feelings of hope and opportunity for the future. For the horticultural industry, this is often referred to as gardening in crisis. Anyone associated with the horticultural industry is well aware of…
Read MoreThe continued strength of the horticultural industry has been primarily driven by a resurgence in gardening as a personal hobby. However, while the pandemic has undoubtedly been the impetus for gardening’s increased popularity, a new survey reveals that it’s not the only factor. An Axiom Gardening Insights Survey, first presented at the True Value Home and Garden…
Read MoreLabor shortages throughout the horticultural industry have been a continual problem to contend with over the last several years. The global pandemic has exacerbated the issue not only in the field of horticulture but many others as well. There has been much speculation as to the root cause of the continuing labor shortages in the horticultural industry,…
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